Marketing Management: An Asian Perspective, 5/E, 2009



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TABLE OF CONTENTS

Part 1: Understanding Marketing Management
Part 2: Capturing Marketing Insights
Part 3: Connecting with Customers
Part 4: Building Strong Bonds
Part 5: Shaping the Market Offerings
Part 6: Delivering Value
Part 7: Communicating Value
Part 8: Creating Successful Long-Term Growth

ABOUT THE AUTHOR/S

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

Kevin Lane Keller is the E.B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College.

Swee Hoon Ang is an Associate Professor at the NUS Business School, National University of Singapore.

Siew Meng Leong is a Professor at the NUS Business School, National University of Singapore.

Chin Tiong Tan is a Professor at the Singapore Management University.

  • ISBN: 978-981-06-9714-3
  • Author: P. Kotler , K.L. Keller, Swee Hoon Ang , Siew Meng Leong & Ching Tiong Tian
  • Cover: paper back
  • Edition: 5th edition
  • Copyright: 2009
  • Publisher: Pearson Education South Asia Pte. Ltd.
  • Pages: 750
  • Paper Stock: newsprint

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